But at the moment that’s exactly what’s happening, with up to 40% of fruits and veg grown in the UK going to waste, It’s a seriously frightening statistic for a serious problem that needs to be at the forefront of our minds when we choose what we eat and drink.

At Dash we judge our ingredients on taste alone - looks never come into it. So while we are fussy about flavour we don’t care if it’s bumped, curved, broken or squashed. We want to do our bit to cut food waste so by saying yes to produce that others say no to, we make drinks that taste delicious and in a small way help raise awareness about the big issue of waste. One bashed up berry, curly cucumber and lopsided lemon at a time.